Managing the contextual challenge of behavior change media

I think this is what I have settled on. I am most excited about this one, and I also think I have the most resources for it in terms of contacts right now. I still need to talk to my dissertation supervisor about it... but seriously, he really doesn't care too much about what I do. I could go into that more (a tirade in fact!), but I won't.

I like the idea of using media to reach the masses--like soap operas and radio shows--especially for isolated areas. Facilitating contact with and knowledge of the outside world, etc, even/especially for those who are illiterate. However, there is this immense challenge of context. How do we engage in promoting behavior change through mass communications when the context of, say, risky behaviors that contract HIV, is different everywhere? Is it even possible for mass media to adapt contextually? And if so, how can we measure the impact of contextual adaptation? And what the hell kind of methodology am I going to use to answer these questions?!?!

Woah. I need more coffee. There is never enough time to think about it all and get it all done! I am tired yet inspired all the time these days. Off to campus for class now. This life is exhausting and fantastic...